How We 6x’d Results in 30 Days
We've all been there—setting a goal, getting excited about it, and diving in with enthusiasm. But discouragement sets in when results don’t happen as quickly as we hoped.
It's frustrating, right?
You start to wonder if those small efforts are even worth it.
It's not just business owners who experience this. Whether you're trying to get fit, learn a new skill, or grow a side hustle, the struggle is real.
And honestly, it can be tough.
So, if you've ever felt stuck or doubted whether your small steps will lead to anything, trust me—you’re not alone.
In our case, we were tackling a business problem: improving the show rate for our calls in a Video Sales Letter (VSL) funnel.
And I’ll be honest, sometimes we felt like giving up.
But here’s the thing: the lessons we learned can apply to any area of life where you’re striving to make progress.
And you know what?
We managed to 6x our show rate in just 30 days.
Yes, 6x! Through small, consistent adjustments, we took our show rate from a mere 6% to nearly 40%.
If we can do it, so can you.
Step 1: Break Down the Process
When you face a challenge—whether it's growing a business, building healthier habits, or working on a project—it can feel overwhelming.
I remember feeling exactly that way when we started working on our VSL funnel. We were seeing low engagement, and it felt like a mountain too steep to climb. But the first step was simple: break it down into smaller pieces.
For us, that meant analyzing each part of our funnel:
The First Impression:
This could be an ad in business, your introduction in a job interview, or how you start your day if you're building a new habit.
We dissected our ad copy in our business case to ensure it spoke to the right audience.
The Value Proposition:
What’s the message you're putting out there? For us, it was our VSL, where we communicate our value to prospects.
In your context, this could be how you present your skills, pitch an idea, or even how you talk to yourself about your goals.
The Follow-Up:
In our funnel, this was our email sequence, but follow-up applies everywhere.
It’s the actions you take after your initial step, whether that's reminding yourself to stick with a habit or reaching out to a contact after a meeting.
Step 2: Make Small Adjustments
I get it; wanting to overhaul everything at once is tempting. We thought about it, too.
But instead, we decided to start small. Because sometimes, the small changes are the ones that make the biggest difference.
Here’s what we did:
Adjust the Message: We tweaked our ads and refined our messaging. Maybe for you, it's changing your approach to a project or setting realistic milestones.
Set Clear Expectations: We required prospects to watch 5 minutes of our VSL before booking a call. This simple adjustment helped filter in the more serious prospects. In your life, it might mean setting small checkpoints to stay on track.
Experiment: Some of our changes barely moved the needle; others led to small wins. And you know what? That's okay—every small improvement counts.
Step 3: Celebrate the Small Wins
You know that feeling when you see even a tiny bit of progress? It feels great, doesn’t it?
After a few tweaks, our show rate went from 6% to 12%. Then, after more adjustments, it jumped to 28%. And now, we’re closing in on 40%.
We’re still not exactly where we want to be, but 6x improvement in 30 days is a win we couldn’t ignore.
This wasn’t just about numbers; it was about turning prospects into real connections and growing a stronger community around our business.
But I have to be honest—there were moments when I felt super bummed out.
We launched this new campaign, pouring our energy and hopes into it, only to watch the show rate fall short of our expectations. I had to swallow my feelings and lead my team from a place of stoic calm.
In my experience, a team cannot perform if leadership is emotional. I needed them to keep pushing forward, to stay focused, and to believe that the process would work.
Every week, we'd check the show rate, and I'll admit, I was nervous. I felt frustrated and filled with self-doubt.
I wanted to change a million things at once, hoping for a quick fix. But I had to take a deep breath, follow the process, and stay focused.
Then came the moment it hit me: the small tweaks we were making were actually moving the needle.
I realized this was the way forward—not giant leaps, but little steps taken consistently. It was an “aha!” moment that made all the difference.
Maybe you’ve felt this way, too—like you’re pouring your energy into something and not seeing the results you want.
When that happens, remember that each small win is a step up the ladder.
I had a mentor once tell me, "You want to achieve that top rung of the ladder. But it feels so far off, so you have to focus on the rungs that lead you to that top step.”
Those lower rungs make you feel fulfilled; they give you the confidence to hit the next rung, and then before you know it, you've hit that top rung."
This advice stuck with me and became our guiding principle throughout this process.
Here’s something simple that made a big difference for us, and it might help you too:
Choose one small tweak you’ve been thinking about and commit to testing it for just a week.
See how it feels to focus on that one step. Small, focused actions can lead to surprising results.
Step 4: Stay Committed to the Process
I won’t lie; we had moments when we doubted the process.
I remember feeling completely stuck one day—like all our efforts were going nowhere.
But then, we saw a tiny improvement.
Then another.
And that’s when it clicked—it’s not about hitting a home run with every swing. It's about showing up and being willing to keep testing, refining, and pushing forward.
Whatever you’re working on, remember that progress often looks like two steps forward, one step back. It’s part of the process, and it’s what makes the eventual success so rewarding.
Step 5: Chunk It Down, Zoom Out
It’s easy to get lost in the day-to-day grind and feel like you’re not getting anywhere. Trust me, I've been there.
We were constantly tweaking our funnel and felt stuck at times. That's when it helped to:
Chunk Down: Break the problem into bite-sized pieces. Focus on one small thing at a time. For us, this meant adjusting our ad copy and testing it for a week. For you, it might mean working on a single habit or task
Zoom Out: Every few weeks, take a step back and look at the overall progress. You might be surprised at how far you’ve come. For us, looking back showed that our small adjustments were actually adding up to big changes in our show rate.
Looking Forward: The Journey Continues
Now that we’ve hit almost 40%, we’re excited—but we’re not stopping here. Our next steps involve refining our follow-up process and exploring new ways to connect with our audience.
Improvement is an ongoing journey, and that’s what makes it exciting. Whether you’re working on your own business, a personal project, or a lifestyle change, remember that there's always room to keep moving forward.
Conclusion: Progress Over Perfection
Here’s the thing: whatever you're striving for, don’t wait for perfection. Focus on progress. Take it one small step at a time, celebrate your wins, and remember to zoom out every now and then.
You’re doing the work, and that’s what counts.
When you feel stuck, just remember: chunk it down, zoom out, and keep moving forward.
The results will follow, and so will the pride of knowing you pushed through the hard parts.
And who knows?
You might just 6x your progress in 30 days, like we did.
As my mentor once said, focusing on the lower rungs builds confidence and gets you closer to the top step.
I’d love to hear about your journey. What small steps are you focusing on right now? Drop a comment below.